Reading Time: 4 minutesTim Major, CEO of Operto, shares his opinion on affiliate brand bidding and its impact on hotel search visibility and direct revenue.
Reading Time: 3 minutesJim Muir, commercial director at BWH Hotels GB, says that it is time for hoteliers to treat discounting as a strategic tool rather than a reactive fix.
Reading Time: 3 minutesMichele Fitzpatrick, CEO of eviivo, argues that the end of commission-based Google hotel ads will disproportionately impact independent hotels.
Reading Time: < 1 minuteGermany: Customer engagement platform Cendyn has unveiled a new brand identity and launched a consolidated Revenue Growth Package.
Reading Time: < 1 minuteUK: Luxury soft brand Elegant Hotel Collection has appointed Anna Payne as director of marketing, partnerships and loyalty.Â
Reading Time: < 1 minuteUS/UK: University-anchored hotel brand Graduate Hotels has launched a Victory Lap initiative whereby four graduates will travel across the portfolio and capture content.Â
Reading Time: < 1 minuteUS/UK: Hotel collection Graduate Hotels has appointed Michaella Solar-March as the group’s chief marketing officer.
Reading Time: 2 minutesWorldwide: A global survey by Kimpton Hotels & Restaurants, part of IHG, has revealed that 85 per cent of consumers think social media travel content should be more inclusive.
Reading Time: 4 minutesAli Powell, CEO and founder of Commercial Acceleration, highlights why it’s important for hoteliers to revise their strategies to cater to new behaviours.Â
Reading Time: < 1 minuteWorldwide: Marketing and distribution platform Jetstream has integrated with travel technology company Amadeus to enable hoteliers market their properties across short-term rental sites.
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