As AI reshapes how travellers search, book, and experience travel, hotels must evolve to meet rising expectations for personalisation. Understanding how to apply an AI-driven revenue strategy will be key in enhancing guest satisfaction and profitability.
We discovered:
How AI is redefining guest segmentation and targeting
Practical ways to implement personalised pricing and offers
The impact of personalisation on direct bookings and loyalty
Balancing tailored experiences with operational efficiency
With thanks to:
Istvan Szelezsan, senior product manager – advance and growth, Duetto
Dave Overeem van Elferen, director of revenue management, Inntel Hotels
Hicham Jaddoud, executive director of hospitality & adjunct associate professor of hospitality, University of Southern California
Chris Bowling, head of digital and consumer marketing, BWH GB
 Who should attend:
Hotel owners, investors and developers
Operators and third-party management companies
C-suite executives, general managers and senior teams
Technology providers
Service providersÂ
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