Chris Bowling is a digital marketing expert passionate about empowering hoteliers to achieve independence from OTAs. With a strong background at BWH Hotels (Best Western Hotels & Resorts, SureStay Hotel Group, and WorldHotels), Chris leverages innovative marketing and e-commerce strategies to help hotels grow their direct channels and increase market share. A visionary campaign creator and adaptive problem solver, he focuses on brand growth, technology investment, and continuous strategy testing. Contact: communications@bwhhotels.co.uk