Andrew Farrow

Picture of Andrew Farrow
Andrew has held senior marketing roles across Europe in the hospitality industry, notably for Hilton and Fairmont, Raffles and Swissotel (FRHI), with a focus on the upper upscale and luxury market. Before joining RBH in 2019, he looked after the marketing for Exclusive Collection where he led and implemented the group rebrand. His current role sees him working across the group’s 50+ hotels in the UK & Ireland, with a focus on rebranding and the creation of new brands. Andrew is executive chair of the Hotel Marketing Association, managing the relationship with HOSPA, representing HMA on the HOSPA Board, and driving strategic planning and collaboration between both bodies.
Why strategic branding drives independent hotel performance

Why strategic branding drives independent hotel performance

Reading Time: 4 minutesAndrew Farrow, group director of marketing at UK hotel operator RBH Hospitality Management, explores why strategic positioning and branding are critical for independent hotels and how they can guide investment, culture and guest experience to drive performance for owners in today’s market.Â