Ali Powell is a multi-award winning hospitality, tourism and leisure partner passionate about driving transformational change. She has worked client side operationally for 25 years and with private equity for 5 years as CCO – responsible for creating value via marketing, brand, sales and growth initiatives in FTSE 100 brands in the hotel, gym and retirement living sectors. She recently won Best Rebranding Hospitality Business Partner 2022 and has also won Business Woman of the Year, CX Influencer and Business Turnaround of the Decade. Contact: ali@comaccel.co.uk